For established hvac companies
HVAC Marketing That Fills Your Slow Seasons
Summer is slammed, then the shoulder seasons hit. We keep your techs busy year-round with tune-up campaigns that turn into replacements, and a website that ranks in every city you serve.
- Full city pages
- SEO optimization
- AI search optimization
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HVAC marketing works best as two campaigns: Google for homeowners who need repair now, and offers with financing for system replacements. Dash Ops builds both, adds seasonal tune-up and past-customer campaigns, and shows you your new website before you pay.
Why most hvac marketing falls short
- Shoulder-season slumps: spring and fall slow down while payroll keeps running.
- Repairs, not replacements: plenty of service calls, not enough high-ticket system sales.
- Forgotten customers: past customers call someone else because nobody stayed in touch.
What we build for hvac companies
- Repair campaigns. Google Search and Local Services Ads that put you in front of homeowners when something breaks.
- Replacement campaigns. Meta and Google offers with financing messaging for aging systems.
- Tune-up offers. Seasonal maintenance campaigns that fill slow months and surface replacement opportunities.
- Past-customer reactivation. Seasonal texts and emails to customers you have already served, often your cheapest jobs.
- City pages. A page for every city you serve, built for Google and AI search.
- Missed-call text-back. Every missed call gets an instant text, so the customer waits for you.
Every package includes a new website with full city pages, SEO optimization and AI search optimization, so ChatGPT, Google AI Overviews and other assistants can find and recommend your company.
How it works
- Book a 15-minute call. Tell us about your company and service area.
- See your new website first. We build a preview before the call and walk you through it, along with what your top local competitors are running.
- Launch in about 30 days. Pick a package and your site and campaigns go live.
- Grow with all three engines. Paid ads fill the schedule now, while organic search and referrals lower your cost per job over time.
Who this is for
Built for HVAC companies that want steady work through spring and fall and more system replacements, not just repair calls.
The Dash Ops Growth System
Three engines that lower your cost per job over time
Most hvac companies buy leads, and the day they stop paying, the phone stops ringing. We build a system you own.
Fill the schedule now
Meta and Google ads that send homeowners to you, not shared and not resold. Every lead gets a text back in seconds.
Jobs you don't pay for
A website with a page for every city you serve, built for Google and for AI search like ChatGPT. It builds every month.
Customers who send customers
Automatic review requests after every job and seasonal offers to past customers, your cheapest leads.
Paid fills the schedule today. Organic and referrals grow underneath it. More free jobs, lower cost per job.
What our clients say
Home service companies growing with Dash Ops
“Dash Ops rebuilt our website and got our leads organized. We're getting calls we never used to get, and they actually follow up fast. Easy to work with.”
“We were missing calls all day on jobs. Now every missed call gets a text back and we're booking work we used to lose. Our new site looks great too.”
“Dash Ops handled our whole website rebuild and made it simple. Professional, fast, and they actually explain what they're doing.”
“The leads are ours, not recycled. The qualifying questions alone saved our team hours of chasing bad fits.”
“Our new website finally looks like the company we are. Homeowners show up to appointments already knowing who we are.”
“No more splitting leads with every roofer in town. Dash Ops runs our ads and our site, and we can actually see what's turning into jobs.”
FAQ
Questions hvac owners ask
How do HVAC companies get more work in the shoulder seasons?
Run tune-up and maintenance offers in spring and fall, reactivate past customers with seasonal campaigns, and keep Google ads on for repair searches. Tune-ups also surface aging systems that turn into replacements.
Should HVAC repair and replacement campaigns be separate?
Yes. Repair customers search Google when something breaks. Replacement customers need financing, trust and a reason to call before it breaks. They respond to different ads and pages.
Do you set up Google Local Services Ads?
Yes. Local Services Ads are part of our repair campaigns where they are available in your market.
How fast can an HVAC campaign launch?
Most HVAC websites and campaigns are live within about 30 days of signing.
Ready for hvac leads that are yours alone?
Book a 15-minute call. We build your site before the call and show you exactly how we would fill your schedule in your area.