Services
Dash Ops runs paid ads, organic search and referral marketing for roofing, hvac, plumbing, solar, windows, electrical, pest control, painting companies. Every package includes a new website with full city pages, SEO and AI search optimization.
At a glance
| Service | What it does | Engine |
|---|---|---|
| Google Ads management | Google Search ads that put your company in front of homeowners who are searching for your service right now, managed for booked jobs instead of clicks. | Paid |
| Facebook and Instagram ads | Meta ads with real offers and short videos that create demand for planned projects, with lead forms that qualify homeowners before they reach you. | Paid |
| Pay per lead: exclusive leads and calls | Buy exclusive leads and calls one at a time. Every call is reviewed, and you are billed only for homeowners in your area who want a service you offer. | Paid |
| Google Local Services Ads management | Pay-per-lead ads at the very top of Google with the Google Guaranteed or Google Screened badge, set up and managed so you get more calls from the same budget. | Paid |
| Website design with full city pages In every package | A fast, mobile-first website built to turn visitors into calls, with a page for every city and service you want to be found for. You see it before you pay anything. | Organic |
| Local SEO In every package | Ranking in Google search and the map pack for the services and cities you want more work in, so calls keep coming without paying per click. | Organic |
| AI search optimization In every package | Getting your company found and recommended when homeowners ask ChatGPT, Google AI Overviews, Perplexity, Gemini or Copilot for a contractor near them. | Organic |
| Google Business Profile optimization | Setting up and tuning your Google Business Profile so you show up in the map pack for the jobs and towns that matter most. | Organic |
| Missed-call text-back and instant follow-up | Every missed call and every new lead gets a text back in seconds, so you reach the homeowner before the next company calls back. | Referrals |
| Review management | Automatic review requests after every job and help responding to every review, so your star rating and review count keep climbing. | Referrals |
| Past-customer reactivation | Text and email campaigns with seasonal offers to the customers you already have, usually your cheapest source of booked jobs. | Referrals |
| Referral programs | A simple, tracked referral offer that gives happy customers a reason to send their neighbors your way. | Referrals |
Engine 1
Ads that send homeowners to you and only you. Every lead is exclusive, never shared or resold, and gets a text back in seconds.
Google Search ads that put your company in front of homeowners who are searching for your service right now, managed for booked jobs instead of clicks.
Best for: High-intent and urgent work: repairs, leaks, no-heat and no-cool calls, storm damage.
Meta ads with real offers and short videos that create demand for planned projects, with lead forms that qualify homeowners before they reach you.
Best for: Planned, higher-ticket projects: roof replacements, solar, windows, HVAC replacements, painting.
Buy exclusive leads and calls one at a time. Every call is reviewed, and you are billed only for homeowners in your area who want a service you offer.
Best for: Companies that want more jobs without a monthly retainer, or want to test us before going all in.
More on pay per lead: exclusive leads and calls →Pay-per-lead ads at the very top of Google with the Google Guaranteed or Google Screened badge, set up and managed so you get more calls from the same budget.
Best for: Trades Google offers Local Services Ads for, such as roofing, HVAC, plumbing, electrical, pest control and windows.
Engine 2
A website and search presence that bring in calls every month without paying per click. Every package includes the website, city pages, SEO and AI search optimization.
A fast, mobile-first website built to turn visitors into calls, with a page for every city and service you want to be found for. You see it before you pay anything.
Best for: Every company. It is included in every package.
Ranking in Google search and the map pack for the services and cities you want more work in, so calls keep coming without paying per click.
Best for: Companies that want lead cost to drop over time instead of rising with ad prices.
Getting your company found and recommended when homeowners ask ChatGPT, Google AI Overviews, Perplexity, Gemini or Copilot for a contractor near them.
Best for: Every company. It is included in every package.
Setting up and tuning your Google Business Profile so you show up in the map pack for the jobs and towns that matter most.
Best for: Service-area businesses that want more calls straight from Google Maps.
Engine 3
The cheapest jobs come from people who already know you. These services turn every finished job into reviews, referrals and repeat work.
Every missed call and every new lead gets a text back in seconds, so you reach the homeowner before the next company calls back.
Best for: Any crew that is on a roof or under a sink when the phone rings.
Automatic review requests after every job and help responding to every review, so your star rating and review count keep climbing.
Best for: Companies losing jobs to competitors with more reviews.
Text and email campaigns with seasonal offers to the customers you already have, usually your cheapest source of booked jobs.
Best for: Companies with a few years of past customers who have never been marketed to.
A simple, tracked referral offer that gives happy customers a reason to send their neighbors your way.
Best for: Companies whose best jobs already come from word of mouth.
By industry
Pick your industry to see how each service works for companies like yours. AI search optimization, review management, instant follow-up and past-customer reactivation are available for every industry.
Exclusive inspection leads, storm-response campaigns and a website with city pages that ranks where you work.
See the full system →Tune-up and replacement campaigns that keep techs busy year-round, plus a website that ranks in every city you serve.
See the full system →Missed-call text-back, Google ads and high-ticket job campaigns, plus a website that ranks in every city you serve.
See the full system →Qualified homeowners who answered bill, roof and ownership questions, not recycled leads sold to five installers.
See the full system →Booked appointments with homeowners who qualified themselves, plus offer and financing campaigns that give them a reason to book now.
See the full system →Campaigns for panel upgrades, EV chargers and generators, not just small service calls.
See the full system →Inbound recurring accounts between door-knocking seasons, plus retention texts that cut churn.
See the full system →Before-and-after campaigns that book your busy season early and fill winter with interior work.
See the full system →What our clients say
“Dash Ops rebuilt our website and got our leads organized. We're getting calls we never used to get, and they actually follow up fast. Easy to work with.”
“We were missing calls all day on jobs. Now every missed call gets a text back and we're booking work we used to lose. Our new site looks great too.”
“Dash Ops handled our whole website rebuild and made it simple. Professional, fast, and they actually explain what they're doing.”
“The leads are ours, not recycled. The qualifying questions alone saved our team hours of chasing bad fits.”
“Our new website finally looks like the company we are. Homeowners show up to appointments already knowing who we are.”
“No more splitting leads with every roofer in town. Dash Ops runs our ads and our site, and we can actually see what's turning into jobs.”
FAQ
Dash Ops provides Google Ads management, Facebook and Instagram ads, pay-per-lead exclusive leads and calls, Google Local Services Ads management, website design with full city pages, local SEO, AI search optimization, Google Business Profile optimization, missed-call text-back and instant follow-up, review management, past-customer reactivation and referral programs for home service companies.
Dash Ops works with established home service companies, including roofing, hvac, plumbing, solar, windows, electrical, pest control, painting companies.
Yes. Every package includes a new website with full city pages, SEO optimization and AI search optimization. You see the new website before you pay anything.
AI search optimization means structuring your website and business information so AI assistants such as ChatGPT, Google AI Overviews, Perplexity and Gemini can understand your company and recommend it when homeowners ask for a contractor.
No. Leads from Dash Ops campaigns come from your own ads and your own website, so they go only to you and are never shared or resold.
Most services are sold as packages because paid ads, organic search and referrals work best together: paid fills the schedule now while organic and referrals lower your cost per job over time. If you just want more jobs without a monthly package, pay per lead lets you buy exclusive leads and calls one at a time.
Book a free 15-minute strategy call. We build a preview of your new website before the call and show you how we would fill your schedule.
Book a 15-minute call. We build your site before the call and show you exactly how we would fill your schedule in your area.