Pay per lead
Exclusive HVAC leads and calls. Pay only for the ones that qualify.
Homeowners in your zip codes, sent to you and only you. Every call is recorded and reviewed, and you are billed the same day only when it is a real lead.
- Never shared or resold
- Every call reviewed
- Billed only when qualified
Example
Daily report: every lead, every call, and what was billed.
How it works
Four steps to more jobs
- Pick your areaChoose your trade, the zip codes you serve, the jobs you want and a weekly cap.
- Prepay a batchLoad a small batch of leads to start. Qualified leads are drawn from it as they come in.
- Leads and calls come in liveForm leads hit your phone by text and email in seconds. Calls ring straight through to you.
- Reviewed and billed same dayWe review every lead and call recording. Only qualified ones are billed, and you get a daily report.
Two ways to buy
Leads or calls, or both
Form leads
A homeowner fills out a quote form on one of our ads or pages and answers a few qualifying questions.
- Name, phone, address and project details
- Sent to you by text and email in seconds
- The homeowner gets an instant text too, so they expect your call
- Best when you can call back within minutes
Inbound calls
A homeowner calls a tracking number from our ads and is connected live to your office or phone.
- The homeowner is on the line, ready to book
- Every call is recorded and reviewed
- Short calls, spam and wrong numbers are not billed
- Best when someone answers the phone during business hours
The rules
What counts as a billable lead
Every lead and call is checked against the same rules before you are billed.
✓ Billed
- A homeowner (or the person responsible for the property)
- Located in your zip codes
- Asking for a service you offer
- Wants a quote, an inspection or service
- Calls long enough to be a real conversation (about 60 seconds or more)
✕ Not billed
- Spam, robocalls and solicitors
- Wrong numbers and hang-ups
- Job seekers and vendors
- Your existing customers
- Outside your service area, or a service you do not offer
- Duplicates of a lead you already received
Trades
Leads and calls for your trade
One company per trade in each area. When an area is taken, it is taken.
Exclusive Roofing Leads
Leads and calls from homeowners who need roofing work in your area.
Check my area →Exclusive HVAC Leads
Leads and calls from homeowners who need hvac work in your area.
Check my area →Exclusive Plumbing Leads
Leads and calls from homeowners who need plumbing work in your area.
Check my area →Exclusive Solar Leads
Leads and calls from homeowners who need solar work in your area.
Check my area →Exclusive Window Leads
Leads and calls from homeowners who need windows work in your area.
Check my area →Exclusive Electrician Leads
Leads and calls from homeowners who need electrical work in your area.
Check my area →Exclusive Pest Control Leads
Leads and calls from homeowners who need pest control work in your area.
Check my area →Exclusive Painting Leads
Leads and calls from homeowners who need painting work in your area.
Check my area →Billing
Simple, transparent billing
- Prepaid batches
- You prepay a batch of leads with a card on file. Qualified leads are drawn from your balance, and you top up when it runs low.
- Billed the same day
- Each lead and call is reviewed the day it comes in. Only qualified ones are billed.
- Daily report
- See every lead and call, what was billed, what was not and why, plus your remaining balance.
- 48-hour disputes
- Think a lead should not count? Flag it within 48 hours. We check the form or the call recording and credit it back if it does not meet the rules.
- Weekly caps and pausing
- Set a weekly cap so you never get more than you can handle, and pause any time your schedule is full.
- Exclusive territory
- We work with one company per trade in each area, and a lead is never sent to anyone else.
Calls are recorded for quality and billing review, and callers hear a recording notice. Full terms are in your pay-per-lead agreement.
Compare
Shared leads vs. Dash Ops pay per lead
| Typical shared leads | Dash Ops pay per lead | |
|---|---|---|
| Who gets the lead | Often several companies at once | Only you |
| When you pay | Usually when the lead is sent | After it is reviewed and qualifies |
| Calls | Varies | Recorded and reviewed |
| Territory | Open to many competitors | One company per trade per area |
| Homeowner follow-up | Up to you | Instant text so they expect your call |
Ready for more?
Want your cost per lead to keep dropping?
Pay per lead is the fastest way to start. When you are ready, the full Dash Ops system adds your own website with city pages, SEO, AI search and referral marketing, so more jobs come in that you never pay a per-lead fee for.
What our clients say
Home service companies growing with Dash Ops
“Dash Ops rebuilt our website and got our leads organized. We're getting calls we never used to get, and they actually follow up fast. Easy to work with.”
“We were missing calls all day on jobs. Now every missed call gets a text back and we're booking work we used to lose. Our new site looks great too.”
“Dash Ops handled our whole website rebuild and made it simple. Professional, fast, and they actually explain what they're doing.”
“The leads are ours, not recycled. The qualifying questions alone saved our team hours of chasing bad fits.”
“Our new website finally looks like the company we are. Homeowners show up to appointments already knowing who we are.”
“No more splitting leads with every roofer in town. Dash Ops runs our ads and our site, and we can actually see what's turning into jobs.”
FAQ
Pay per lead questions
How does pay per lead work?
You choose your trade, the zip codes you serve and a weekly cap, then prepay a small batch of leads. Form leads are sent to you instantly by text and email, and calls ring straight to your phone. Every lead is reviewed the same day and you are only billed for leads that qualify.
Are the leads exclusive?
Yes. Each lead goes to one company only and is never shared or resold. We work with one company per trade in each service area.
What is the difference between a lead and a call?
A lead is a homeowner who filled out a quote form; you get their name, phone, address and project details instantly. A call is a homeowner who phones in; the call is forwarded live to your phone and recorded so it can be reviewed.
What counts as a billable lead?
A homeowner in your service area asking for a service you offer. Spam, solicitors, wrong numbers, job seekers, your existing customers, people outside your area, and calls too short to be a real conversation are not billed.
When am I billed?
Qualified leads are billed the same day they come in, against the batch you prepaid. You get a daily report showing every lead and call.
What if I get a bad lead?
You have 48 hours to dispute any lead. We review the form details or the call recording, and if it does not meet the billable rules it is credited back.
Which trades can buy leads?
Roofing, windows, HVAC, plumbing, solar, electrical, pest control and painting companies.
Can I control how many leads I get?
Yes. You set a weekly cap and the zip codes you want, and you can pause when your schedule is full.
Is your area still open for HVAC leads?
Book a quick call. We check your zip codes, walk you through the rules and get your first leads flowing.